Celebrating Beauty and Fashion: International Women's Day 2024
07 March 2024
International Women's Day is a global celebration that occurs annually on the 8th of March. It aims to celebrate the social, economic, cultural, and political achievements of thousands of brilliant women from all around the world. The day is also a call to address gender inequality whilst promoting gender equity through various activities, including rallies, conferences, cultural performances, and creative awareness campaigns.
International Women's Day in 2024 falls on Friday, the 8th of March
Honouring the journey…
Here at Bonmarché, we understand that growing older is truly a privilege. You've been through life’s ups and downs and twists and turns, and you've come out stronger and wiser on the other side. There's a particular strength that comes with that wisdom as after all, age is just a number.
Embracing beauty at any age
In a world that often glorifies youth and sets narrow standards for beauty, there is, thankfully, a growing movement towards embracing beauty and style at any age and here at Bonmarché we are so glad to be a part of it. Instead of viewing wrinkles, greying hair, and other signs of ageing as flaws, we should try to perceive them as symbols of a life well-lived.
Self-Acceptance and Confidence
Getting older and embracing those natural changes is all about accepting yourself and feeling good about it. It's about knowing that natural beauty goes way beyond how you look on the outside and is really about who you are—your uniqueness, strength, and the person you've grown into. Sure, there are certain occasions when we can feel a bit more self-conscious when it comes to our bodies and our appearance, especially during the summer season when it isn’t as easy to hide ourselves underneath clothing.
At Bonmarché, we want to empower you to feel your most beautiful and confident self, especially when it comes to choosing swimwear and beachwear for the Summer holiday season.
Shopping for swimwear can often be time-consuming with some trial and error along the way. To help you save time and find your perfect fit, we have a fantastic selection of swimsuits, swim dresses, bikinis and tankinis in figure-flattering cuts, colour ways and patterns to help you feel fantastic on holiday.
Long Sleeve Swimsuit
So, whether you're planning on relaxing with a cocktail, reading your book next to the pool or wild swimming in the ocean on an adventure-packed break, we have everything you need.
Empowering Through Fashion and Style
Your personal style is a powerful form of self-expression, and as society's perspective on ageing and beauty shifts, so do the fashion trends for women over 55.
Let's take a look at some of the ways in which things are changing for women over 55 in 2024…
Comfort Meets Style
Comfortable clothing is no longer synonymous with sacrificing style. In 2024, it is important to embrace fashion that prioritises comfort without compromising on elegance or style. Flowing silhouettes, breathable fabrics, and well-designed, easy-to-wear pieces are exactly what you can find from our womenswear range here at Bonmarché. We have a wide range of elasticated waist skirts and trousers available that hits the brief when it comes to comfort meeting style.
Bold Colours and Patterns
In 2024 there's a departure from the notion that muted colours are more suitable for mature women. We are glad to see that vibrant colours and bold patterns are becoming staples in the wardrobes of more and more women over 55. These choices not only make a bold fashion statement but also reflect a vivacious and confident person you are.
Tailored and Timeless Pieces
Tailored and well-fitted clothing remains a timeless choice for women of all ages therefore investing in quality pieces that are versatile basics ensures a polished and sophisticated look that stands the test of time.
A basic t-shirt is a versatile piece you can dress up or down depending on the occasion. Add a touch of Parisian chic to any outfit with a plain white t-shirt tucked into straight-leg jeans with ankle boots, or why not call upon a casual weekend look with a simple long-sleeved black t-shirt teamed with leggings, trainers and a gilet?
Timeless Linen
Updating your wardrobe with timeless fabrics such as linen is also an easy way to achieve a contemporary look that is far from drab and ageing. Linen is breathable, lightweight and easy to pair with other items in your wardrobe. Take a look at our range of linen like tops for the perfect easy and breezy linen look for Spring 2024.
Versatile Layering
Layering is a versatile and practical trend that allows you to adapt to different climates and occasions. From lightweight cardigans to stylish jumpers or jackets, layering adds depth to an outfit while providing functional flexibility.
Accessorising with Purpose
It goes without saying that the right accessories can elevate any outfit. Statement jewellery, scarves, and handbags are not just fashion accents but expressions of personal style and taste.
Athleisure for Everyday Wear
The rise of athleisure has transcended age boundaries. Women over 55 are incorporating comfortable yet stylish athleisure pieces into their everyday wardrobes. This trend reflects a contemporary lifestyle where fashion seamlessly blends with functionality. For a sportier look check out the DASH range at Bonmarché.
Empowering Silhouettes
Empowering silhouettes, such as wide-leg trousers, wrap dresses, and tailored blazers, are gaining popularity. These styles not only flatter various body shapes but also exude confidence and sophistication.
Timeless elegance in your own way!
Fashion trends for women over 55 are all about celebrating who you are, feeling confident, and saying no to outdated rules about age and style. And in 2024, the fashion world is finally catching on, embracing diversity, and giving women the power to rock their own unique looks at any age. It's time to break free from old-fashioned norms and embrace timeless elegance in your own way!
Discover the Bonmarché blog for style guides, beauty, home and lifestyle content, and more. Check out our What to Wear to a Wedding |The Best Skirts for Your Body Shape| Put The Spring in Your Wardrobe